In today’s world security and intelligence is of top priority amidst individuals, governing bodies, various trades and other professions in general; hence security is often taken soberly. It has become the need of an hour to make people feel safer at their workplace, home or at public places. Due to growth and intensifying nature of competition, it is very important for the existing businesses to strategize their branding and their B2B & B2C communications in a more effective manner; in return, assuring strengthened business relations with potential customers. This practice would also help to establish long-lasting trust and reliability along all business air-streams and customers. In order to reach out to maximum customers in the more effective manner, there has to be serious attention rendered to formulating, acknowledging and implementing impactful marketing strategies and policies which emphasizes highly on search engine optimization and various other digital and new media channels.

INDUSTRY CHALLENGES:

Due to a large percentage of security service providers in the country the market experiences a clear airway to perfect competitions and in such scenario, it becomes equally important to keep the pricing as competitive, aligned, responsive and persuadable as possible.

•  Not to forget, the image security industry runs of, depicts an array of unorganized operations along with unprincipled and disagreeable practices; which in return disables the quality monitoring procedures and compliance psychology as a whole.
•  Also, this industry hatches atypical notion categorizing security professionals as feckless, unambitious and ignorant of their career growth prospects.
• In today’s time, security and its techniques have changed a thousand folds; with the major change being witnessed is the dynamic and progressive integration of information technology. This one factor acts as a major challenge dilating the aperture amidst those existing well-established and small players of the industry.
• In reference to technology integration, many clients seek for advanced technology licensed security solutions which many well-established industry giants already have to offer.
• Eminently skilled manpower demands with intensive pre-job training requests are always the need of the hour and need to be taken more seriously than usual.
  The absence of high-quality manpower, compliance-related issues, higher churn rates and industry projection in general poses significant set of challenges for the growth of manned guarding security services market.

Above mentioned challenges are just to list a few, there are several other hiccups a security service provider faces being in this industry. As stagnant and unglamorous the industry looks from the outside, it’s as dynamic from within. Budding competition and rapidly advancing technologies have proven to pose a greater challenge than all. Combating which, fewer security service providers ace the game.